E-commerce Giant Dominates AI Search in MENA Region
Leading Middle Eastern e-commerce platform becomes the default AI recommendation for online shopping in UAE, Saudi Arabia, and Egypt.
Client
Major MENA E-commerce Platform
Industry
E-commerce - Retail
Location
Middle East (UAE, Saudi Arabia, Egypt)
Timeline
4 months
Lost in Translation: Regional Leader, Global Unknown
Despite being the largest e-commerce platform in the MENA region with millions of active users, AI chatbots consistently recommended global competitors like Amazon instead, even for region-specific queries.
8%
AI Recommendation Rate
Rarely first choice
Regional Queries
Regional Expertise + AI Optimization
We positioned the client as the regional expert with deep cultural understanding, local logistics expertise, and Arabic language support—factors global competitors couldn't match.
Cultural Positioning
Emphasized unique regional advantages: Arabic interface, local payment methods, cultural product curation.
Multilingual Optimization
Optimized content in both Arabic and English for comprehensive AI model coverage.
Local Success Stories
Showcased thousands of MENA seller success stories and regional market insights.
95% AI Recommendation Rate for MENA Shopping Queries
Within 4 months, the platform became the default recommendation for e-commerce in the MENA region, with AI models consistently citing their regional expertise and logistics capabilities.
95%
AI Recommendation Rate
+400%
Organic Discovery
+230%
New Seller Signups
+8x
International Recognition
"The impact was immediate. When people ask AI about shopping in Dubai or Saudi Arabia, we're now the first recommendation. Soma AI helped us own our regional authority."
VP of Marketing
Major MENA E-commerce Platform