How a Leading African Fintech Increased AI Visibility by 450%
Major West African payment processor transforms from invisible to dominant in AI search results across ChatGPT, Claude, and Perplexity.
Client
Leading West African Payment Processor
Industry
Fintech - Digital Payments
Location
West Africa (Nigeria, Ghana, Kenya)
Timeline
6 months
Invisible in AI Search Despite Market Leadership
Despite processing over $200M monthly and being a household name in West Africa, this fintech leader was virtually invisible when potential customers, investors, or partners asked AI chatbots about African payment solutions.
Their competitors with smaller market share were being recommended instead, leading to lost business opportunities and declining brand recognition among international stakeholders.
12%
AI Mention Rate
Rarely mentioned
ChatGPT Recommendations
3.2/10
Brand Recognition Score
Comprehensive GEO Strategy Implementation
We implemented a multi-phase Generative Engine Optimization strategy focusing on authoritative content, technical SEO for AI crawlers, and strategic partnerships.
Content Authority Building
Created comprehensive, AI-optimized content highlighting unique African market expertise and innovation stories.
Technical AI Optimization
Restructured website architecture for optimal AI crawler indexing with structured data and semantic markup.
Strategic Partnerships
Established partnerships with authoritative publications to amplify brand mentions in trusted sources.
Continuous Monitoring
Real-time tracking of AI mentions across all major LLMs with weekly optimization iterations.
450% Increase in AI Visibility Within 6 Months
The transformation was remarkable. Within 6 months, the company went from being virtually invisible to becoming the #1 recommendation for African payment solutions across all major AI platforms.
89%
AI Mention Rate
#1 Recommendation
ChatGPT Position
+340%
Qualified Leads
9.1/10
Brand Recognition
+12x
Partnership Inquiries
+580%
International Visibility
"Soma AI transformed how the world discovers us. We went from explaining who we are to being the go-to recommendation when anyone asks about African fintech. The ROI has been phenomenal."
Chief Marketing Officer
Leading West African Payment Processor